Unlike the other briefs that we usually got, this brief was pretty straightforward and easy to grasp. The initial discussion was to decide on one of the three topics which were Food, Climate and Nutrition; Vaccines, Pharmaceuticals and Healthcare, and Green economies, Green Government and legislation. Almost all of us unanimously wanted to healthcare and vaccination but Yixi brought up the topic of dieting culture under the food and nutrition topic, and then it clicked for all of us.
Taking into consideration our audience were in the age group 15 to 25 years old, the concept of designing an experience to fight misinformation in food and dieting sector became deep rooted in our hearts. This was a topic with which all of us had our own experience in personal life. But we wanted to know what the individuals in this current time were experiencing. We came across this book called ‘Universal Methods of Design’ by Bella Martin and Bruce Hanington which listed out various research methods. This gave a positive nudge to try new methods and see which suited our process. The initial feedback made us realize that we have to get more diverse subjects to collect information.
To set the base initially, we did some directed storytelling to understand what individuals in this age group go through and what are their source of information on a day-to-day basis. We also used this technique of ‘love letter breakup letter’ to bring forward the dynamic between the individual and food and gain emotional insight. Literature review from research papers and articles gave us insights on the impact with the existing statistics.
To help us fire our thought process into ideation, we had this opportunity to create dioramas from a session of psychography. I created a visual that was beyond time, logic and reasoning.
Things that I learnt:
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