Not an environmentalist, so why? - Confusion how does it work? - Imposter- Reflect - What do I do in my everyday? - What has my family done?
I wanted to focus and narrow down the kind of materials or products that are being recycled or reused. Few of them were food and beverage, clothing/ fashion/ fabric industry, commercial packaging within a grocery store.
I have literally never seen anyone peel the inner film before throwing it into the bin
Source: Monmouth coffee website
Thrift store. Source: Article
Even though my personal interest was in doing F&B, many interesting possibilities were there for the packaging for grocery, but most of the leads that I got where in the clothing industry.
(Research question 1) See notebook
Turning point
In order to be able to choose I started to gather data on what and how things are recycled and this made me realise my apathy in capitalistic approach of design solutions.
This poster on the right triggered me to find a completely different approach towards sustainability. My tutor advised me to look beyond the scenario to be just about sustainability. He said “It is sustainable, but what is it more than that” “What is your personal interest that you drives you close to this topic?”
A poster at the Serpentine Gallery
This made me think what do I do in my everyday life to be sustainable? Was I an imposter to talk about recycling without understanding it completely???
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